NOWZ Members Profile 2026: Bio, Age, Height & Interesting Facts
The K-pop industry continues to evolve with fresh talent, and NOWZ (나우즈) stands as one of the most promising fifth-generation boy groups to emerge in recent years. Under the stewardship of Cube Entertainment—the renowned agency behind global sensations like (G)I-DLE, BTOB, and Pentagon—NOWZ has rapidly carved out its own identity since debuting in April 2024. Originally introduced as NOWADAYS, the group rebranded to NOWZ in June 2025, signaling a new chapter filled with expanded possibilities and artistic growth.
What makes NOWZ particularly compelling is the combination of extensive pre-debut training, diverse musical capabilities, and a strong visual identity that resonates with both domestic and international audiences. The group consists of five members—Hyeonbin, Yoon, Yeonwoo, Jinhyuk, and Siyun—each bringing unique talents and personalities that collectively create a dynamic and cohesive unit.
With an average training period of approximately five years, the members of NOWZ are far from overnight sensations. Their journey includes survival show appearances, years of rigorous practice under multiple entertainment companies, and a debut that marked Cube Entertainment’s first new boy group in eight years since Pentagon’s debut in 2016.
Quick Facts Table
| Category | Details |
|---|---|
| Group Name | NOWZ (나우즈) |
| Former Name | NOWADAYS (나우어데이즈) (2024–2025) |
| Debut Date | April 2, 2024 |
| Agency | Cube Entertainment |
| Origin | Seoul, South Korea |
| Genre | K-Pop |
| Number of Members | 5 |
| Active Years | 2024–present |
| Official Fandom Name | DAY_AND (데이앤) |
| Official Colors | Not publicly available |
| Current Status | Active |
| Label | LOEN Entertainment (distribution) |
Table of Contents
Who Is NOWZ?
NOWZ is a five-member South Korean boy group formed by Cube Entertainment, one of the most influential entertainment companies in the K-pop industry. The group made its official debut on April 2, 2024, with the self-titled single album NOWADAYS and the lead single “OoWee”.
For the first year of their career, the group operated under the name NOWADAYS—a moniker that embodied their ambition to make the public curious about the “now” while creating cherished memories for the “days” ahead. However, on June 2, 2025, Cube Entertainment officially announced the group’s rebranding to NOWZ. The new name combines “NOW,” representing the present moment, with “Z,” which symbolizes expanded possibilities and a new beginning rather than an end. This strategic rebranding marked a significant milestone in the group’s evolution, reflecting their commitment to breaking conventional boundaries and presenting a more distinctive artistic identity.
NOWZ is often referred to as Cube Entertainment’s “fifth-generation” boy group, positioning them alongside other emerging acts in the increasingly competitive K-pop landscape. Their music spans multiple genres, including pop, hip-hop, EDM, and alternative rock, demonstrating a versatility that has drawn attention from both fans and industry critics alike.
The group’s official greeting is “In your day!” followed by their introduction, a phrase that carries over from their NOWADAYS era and continues to connect with their dedicated fanbase.
Group History
Formation and Pre-Debut
The foundation of NOWZ was laid years before their official debut. In 2019, member Hyeonbin participated in Mnet’s survival competition Produce X 101, where he was eliminated in episode 11, ranking 30th overall. This experience, while not resulting in immediate debut, provided valuable exposure and training that would later benefit the group.
On October 30, 2023, Cube Entertainment announced plans to launch a new five-member boy group in the first quarter of 2024. By November 9, 2023, Hyeonbin’s debut in the new group was confirmed. The other members—Yoon, Yeonwoo, Jinhyuk, and Siyun—were gradually introduced through official channels.
Prior to debut, the members underwent intensive training. Yeonwoo and Jinhyuk appeared in (G)I-DLE member Jeon Soyeon’s “BEAM BEAM” music video, gaining early exposure. Siyun trained at a prestigious academy before passing an on-site audition to join Cube Entertainment. In 2023, the group filmed content across various locations in the United Kingdom, hinting at their impending debut.
Official Debut
On March 4, 2024, Cube officially introduced NOWADAYS and launched their social media channels. The group made their highly anticipated debut on April 2, 2024, with the single album NOWADAYS and its lead track “OoWee”. A debut showcase was held at Blue Square Mastercard Hall in Hannam-dong, Seoul, featuring both a press conference and a fan showcase.
The debut marked Cube Entertainment’s first boy group launch since Pentagon’s debut in 2016, generating significant industry interest.
Breakthrough Success
NOWZ’s trajectory accelerated rapidly following their debut. On July 16, 2024, they released “Rainy Day (2024 Remake ver.),” followed by their second single album NOWHERE on August 27, 2024. The digital single “Let’s Get It” followed on November 21, 2024.
The year 2024 brought significant recognition. The group won the Rookie Award at the Korea Grand Music Awards (KGMA) and the Blooming Star Award at the 32nd Hanteo Music Awards. They were also selected as the protagonists of “Golden Choice,” a stage for promising rookies at the 39th Golden Disc Awards.
Major Career Milestones
2025 proved to be a transformative year for the group. On June 2, Cube Entertainment announced the group’s rebranding from NOWADAYS to NOWZ. This change was accompanied by the release of a new logo and a renewed artistic direction.
On June 17, 2025, NOWZ released “Fly to the Youth (Feat. YUQI),” a pre-release track produced by (G)I-DLE’s Yuqi, who also participated in the vocals. The song later received a Chinese version titled “自由飞翔吧” (Fly Freely), marking NOWZ’s first Chinese-language single.
July 9, 2025, saw the release of their first mini-album, IGNITION, featuring five tracks including the title track “EVERGLOW”. The album showcased the group’s musical growth and garnered critical acclaim.
In October 2025, Billboard named NOWZ its K-Pop Rookie of the Month, publishing an exclusive feature and member Q&A. Their track “EVERGLOW” also placed at No. 15 on Billboard’s “Best K-Pop Songs of 2025” list.
Recent Activities
2026 has continued NOWZ’s upward momentum. On March 4, they released their self-titled Japanese EP NOWZ through Warner Music Japan, marking their official Japanese debut. The EP includes tracks like “AMMO (feat. YRD Leo),” “HomeRUN (Japanese ver.),” “GET BUCK (Japanese ver.),” and Japanese versions of their Korean hits.
The group has also expanded their presence in international markets, performing at events such as the “2025 Color in Music Festival” and “Waterbomb Macau 2025”. They were confirmed for “ASEA 2026” alongside other prominent acts.
In May 2026, NOWZ won the Hot Trend award for the second consecutive year at the Asia Star Entertainer Awards (ASEA) held in Japan. They also received the Blooming Star Award at the Hanteo Music Awards 2025 for the second consecutive year.
As of July 2026, NOWZ has teased an August comeback with whimsical “Z Film” content showing members transformed into salad ingredients—a playful marketing approach that has generated considerable buzz.
Agency and Management
NOWZ is managed by Cube Entertainment, one of South Korea’s major entertainment companies. Founded in 2006 by former JYP Entertainment executive Hong Seung-sung, Cube has produced some of K-pop’s most iconic acts, including BEAST (now Highlight), BTOB, CLC, PENTAGON, and (G)I-DLE.
Cube Entertainment announced the formation of NOWZ (then NOWADAYS) in October 2023, marking the company’s first boy group debut in eight years. The group’s distribution is handled through LOEN Entertainment (now Kakao Entertainment).
The agency has invested significantly in NOWZ’s development, providing extensive training, high-quality production, and strategic international expansion. Their Japanese activities are managed through a dedicated Japanese website and fan club.
Complete Member Profiles
Hyeonbin (현빈) Profile
Personal Information
| Category | Details |
|---|---|
| Full Name | Kim Hyeonbin (김현빈) |
| Korean Name | 김현빈 |
| Stage Name | Hyeonbin (현빈) |
| Date of Birth | August 31, 2002 |
| Age (2026) | 24 years old |
| Zodiac Sign | Virgo |
| Chinese Zodiac | Horse |
| Birthplace | Manchon-dong, Suseong-gu, Daegu, South Korea |
| Nationality | South Korean |
| Height | 176–177 cm (5’9″–5’9.7″) |
| Weight | 66 kg (145 lbs) |
| Blood Type | B |
| MBTI Type | ENFJ |
Group Role
- Position(s): Leader, Lead Vocalist, Rapper
- Representative Emoji: 🐒
- Training Period: Approximately 5+ years across multiple companies
Early Life and Education
Kim Hyeonbin was born on August 31, 2002, in Manchon-dong, Suseong-gu, Daegu, South Korea. He attended Daegu Dongbu Middle School before transferring to Eonbuk Middle School, from which he graduated. He later enrolled at Chungdam High School but withdrew to focus on his training, eventually passing the high school equivalency examination (GED).
Growing up in Daegu, Hyeonbin developed an interest in music and performance from a young age. His journey into the entertainment industry began when he joined Source Music as a trainee in 2017. This early start in the industry shaped his work ethic and performance skills.
Career Journey
Hyeonbin’s path to debut was marked by persistence and resilience. In 2019, he participated in Mnet’s survival show Produce X 101, a competition that sought to form a new boy group. Despite his talent, Hyeonbin was eliminated in episode 11, ranking 30th overall. While this was a setback, the experience provided invaluable exposure and training.
Following Produce X 101, Hyeonbin continued his training journey, moving through several entertainment companies. He trained at Source Music from 2019 to 2020, then joined KOZ Entertainment in 2020, followed by WM Entertainment from 2020 to 2021. During his time at WM Entertainment, he was part of the trainee group Ggumnamu (also known as Dream Tree or WM Boys), alongside future idols including AMPERS&ONE’s Siyun, NCHIVE’s Yuchan, and PLAN B’s Han.
In 2022, Hyeonbin joined Cube Entertainment as a trainee. On November 9, 2023, his debut in Cube’s new boy group was confirmed. He made his official debut as the leader of NOWADAYS (now NOWZ) on April 2, 2024.
As the group’s leader, Hyeonbin has taken charge of maintaining cleanliness and managing the group’s dormitory. He is also responsible for guiding the group’s artistic direction and representing them publicly.
Family Background
Information about Hyeonbin’s family is limited to publicly available details. He has mentioned his parents in various interviews. Further details about siblings or extended family are not publicly available.
Relationship Status
Hyeonbin’s relationship status has not been publicly disclosed. As is typical for K-pop idols, his personal life remains private.
Net Worth
Specific net worth figures for Hyeonbin are not publicly available. As a member of a rising K-pop group under a major agency, his income derives from album sales, streaming, concerts, merchandise, and potential endorsement deals.
Social Media Profiles
- Instagram: @kim.hyunbins
Interesting Facts About Hyeonbin
- Hyeonbin has a habit of naturally cleaning messy spaces around him.
- He believes he would survive the longest among members in a zombie apocalypse.
- His appearance changes dramatically when he wears glasses—a friend once failed to recognize him.
- He frequently wins arm wrestling matches among the members.
- He is skilled in rapping and composing music using the piano.
- He often ends his sentences with “You know what I’m saying, huh?”.
- He introduces himself as “Steel Mentality & Leader & Vocal & Monkey”.
- His dislikes include messy dormitories, dead phone batteries, and camel crickets.
- His motto is “Patience is bitter, but its fruit is sweet”.
- His hobbies include working out and reading.
- He loves strawberry lattes.
- He is a fan of BTS and EXO.
- His favorite color is blue.
- He enjoys playing video games such as League of Legends, Overwatch, Elsword, and Minecraft.
- He prefers seasoned chicken over fried chicken.
Yoon (윤) Profile
Personal Information
| Category | Details |
|---|---|
| Full Name | Lee Yoon (이윤) |
| Korean Name | 이윤 |
| Stage Name | Yoon (윤) |
| Date of Birth | August 27, 2003 |
| Age (2026) | 23 years old |
| Zodiac Sign | Virgo |
| Chinese Zodiac | Goat |
| Birthplace | Taepyeong-dong, Jung-gu, Daejeon, South Korea |
| Nationality | South Korean |
| Height | 173–175 cm (5’8″–5’9″) |
| Weight | 57 kg (125 lbs) |
| Blood Type | B |
| MBTI Type | ENFP |
Group Role
- Position(s): Main Vocalist
- Training Period: Not publicly available
Early Life and Education
Lee Yoon was born on August 27, 2003, in Taepyeong-dong, Jung-gu, Daejeon, South Korea. He attended Daejeon Dongshan High School, from which he graduated.
Growing up in Daejeon, Yoon developed his vocal abilities from an early age. His natural singing talent and charismatic stage presence would later earn him the position of main vocalist in the group.
Career Journey
Yoon joined Cube Entertainment as a trainee and was one of the last members to join the group’s final lineup. He made his official debut as a member of NOWADAYS (now NOWZ) on April 2, 2024.
As the group’s main vocalist, Yoon is responsible for delivering the most demanding vocal parts in NOWZ’s songs. His vocal range and emotive delivery have become signature elements of the group’s sound.
Yoon has participated in various group activities, including music show performances, fan meetings, and international events. His expressive personality has made him a favorite among fans.
Family Background
Information about Yoon’s family is not publicly available.
Relationship Status
Yoon’s relationship status has not been publicly disclosed.
Net Worth
Specific net worth figures for Yoon are not publicly available.
Social Media Profiles
Official social media presence is maintained through the group’s collective accounts.
Interesting Facts About Yoon
- Yoon was born just four days before fellow member Hyeonbin’s birthday (August 31).
- He is known for his expressive personality.
- His MBTI type is ENFP, indicating an outgoing and enthusiastic nature.
- According to Hyeonbin, Yoon talks to himself in his sleep.
- Hyeonbin would choose Yoon to accompany him to a haunted house because of Yoon’s expressive reactions.
- Yoon’s vocal abilities have been praised for their emotional depth and technical proficiency.
- He shares a dormitory room with Hyeonbin.
Yeonwoo (연우) Profile
Personal Information
| Category | Details |
|---|---|
| Full Name | Jeong Yeonwoo (정연우) |
| Korean Name | 정연우 |
| Stage Name | Yeonwoo (연우) |
| Date of Birth | September 23, 2003 |
| Age (2026) | 23 years old |
| Zodiac Sign | Libra |
| Chinese Zodiac | Goat |
| Birthplace | Gangdong-gu, Seoul, South Korea |
| Nationality | South Korean |
| Height | 176–178 cm (5’9″–5’10”) |
| Weight | Not publicly available |
| Blood Type | O |
| MBTI Type | Not publicly available |
Group Role
- Position(s): Main Dancer, Sub-Vocalist
- Training Period: Not publicly available
Early Life and Education
Jeong Yeonwoo was born on September 23, 2003, in Gangdong-gu, Seoul, South Korea. He attended Hanlim Multi Art School (Hanlim Entertainment Arts High School), from which he graduated. Hanlim is one of South Korea’s most prestigious arts schools, known for producing numerous K-pop idols.
Growing up in Seoul, Yeonwoo developed his dancing skills from an early age. His training at Hanlim Multi Art School provided him with formal education in performing arts, contributing to his development as a main dancer.
Career Journey
Yeonwoo was the first member to join Cube Entertainment’s trainee lineup for the group. Prior to debut, he appeared in (G)I-DLE member Jeon Soyeon’s “BEAM BEAM” music video alongside fellow member Jinhyuk. This early exposure gave him valuable on-set experience.
Yeonwoo made his official debut as a member of NOWADAYS (now NOWZ) on April 2, 2024. As the group’s main dancer, he leads the group’s choreography and is responsible for the precision and artistry of their performances.
Yeonwoo is described as introverted, smart, and having a nice appearance. His elite image and refined demeanor have made him a standout member of the group.
Family Background
Information about Yeonwoo’s family is not publicly available.
Relationship Status
Yeonwoo’s relationship status has not been publicly disclosed.
Net Worth
Specific net worth figures for Yeonwoo are not publicly available.
Social Media Profiles
Official social media presence is maintained through the group’s collective accounts.
Interesting Facts About Yeonwoo
- Yeonwoo was the first member to join Cube’s trainee lineup for the group.
- He appeared in Jeon Soyeon’s “BEAM BEAM” music video before debut.
- He graduated from Hanlim Multi Art School, one of Korea’s top performing arts schools.
- He is described as introverted, smart, and having a nice appearance.
- He has his own dormitory room.
- His height is estimated at 176–178 cm.
- His blood type is O.
Jinhyuk (진혁) Profile
Personal Information
| Category | Details |
|---|---|
| Full Name | Jang Jinhyuk (장진혁) |
| Korean Name | 장진혁 |
| Stage Name | Jinhyuk (진혁) |
| Date of Birth | May 21, 2004 |
| Age (2026) | 22 years old |
| Zodiac Sign | Gemini |
| Chinese Zodiac | Monkey |
| Birthplace | Not publicly available |
| Nationality | South Korean |
| Height | Not publicly available |
| Weight | Not publicly available |
| Blood Type | Not publicly available |
| MBTI Type | Not publicly available |
Group Role
- Position(s): Rapper
- Training Period: Not publicly available
Early Life and Education
Jang Jinhyuk was born on May 21, 2004. Details about his birthplace and early education are not publicly available.
Career Journey
Jinhyuk joined Cube Entertainment as a trainee and was one of the early members to be confirmed for the group’s lineup. Prior to debut, he appeared alongside Yeonwoo in (G)I-DLE member Jeon Soyeon’s “BEAM BEAM” music video.
Jinhyuk made his official debut as a member of NOWADAYS (now NOWZ) on April 2, 2024. As the group’s rapper, he contributes to the hip-hop elements of NOWZ’s music and brings a dynamic energy to their performances.
Family Background
Jinhyuk has a younger sister born in 2009. His parents have been mentioned in various contexts, but further details are not publicly available.
Relationship Status
Jinhyuk’s relationship status has not been publicly disclosed.
Net Worth
Specific net worth figures for Jinhyuk are not publicly available.
Social Media Profiles
Official social media presence is maintained through the group’s collective accounts.
Interesting Facts About Jinhyuk
- Jinhyuk was born on May 21, 2004, making him a Gemini.
- He appeared in Jeon Soyeon’s “BEAM BEAM” music video before debut.
- He has a younger sister born in 2009.
- He shares a dormitory room with Siyun.
- In baseball-themed promotional content, Jinhyuk was depicted as the catcher.
- His Chinese zodiac sign is the Monkey.
Siyun (시윤) Profile
Personal Information
| Category | Details |
|---|---|
| Full Name | Kim Siyun (김시윤) |
| Korean Name | 김시윤 |
| Stage Name | Siyun (시윤) |
| Date of Birth | August 24, 2004 |
| Age (2026) | 22 years old |
| Zodiac Sign | Virgo |
| Chinese Zodiac | Monkey |
| Birthplace | Bundang-gu, Seongnam-si, Gyeonggi-do, South Korea |
| Nationality | South Korean |
| Height | 179 cm (5’10.5″) |
| Weight | Not publicly available |
| Blood Type | O |
| MBTI Type | ENFP (formerly ESTP) |
Group Role
- Position(s): Rapper, Visual, Maknae (youngest)
- Training Period: Not publicly available
Early Life and Education
Kim Siyun was born on August 24, 2004, in Bundang-gu, Seongnam-si, Gyeonggi-do, South Korea. He attended Naejeong Middle School and graduated from Bundang Jungang High School.
From a young age, Siyun demonstrated a passion for performing. He trained at a prestigious academy before successfully passing an on-site audition to join Cube Entertainment.
Career Journey
Siyun joined Cube Entertainment as a trainee and was among the early members confirmed for the group. He was officially introduced as a member of NOWZ (then NOWADAYS) on March 7, 2024.
He made his official debut on April 2, 2024. As the group’s maknae (youngest member), Siyun brings youthful energy and charisma to NOWZ. He is also recognized as one of the group’s visual members, contributing to their overall image and appeal.
Siyun has built a reputation for his sharp eyes and striking features, though those who know him describe him as silly and cute once you get past his initial intimidating appearance. He is also the member in charge of exercise, leading the others in fitness routines, and maintains an athletic body fat percentage of around 6%.
Family Background
Siyun has an older brother. His parents have been mentioned in various contexts, but further details are not publicly available.
Relationship Status
Siyun’s relationship status has not been publicly disclosed.
Net Worth
Specific net worth figures for Siyun are not publicly available.
Social Media Profiles
Official social media presence is maintained through the group’s collective accounts.
Interesting Facts About Siyun
- Siyun is the youngest member (maknae) of NOWZ.
- His nickname is “Kkungsiyun” (Grumpy Siyun), given by ZEROBASEONE’s Sung Hanbin.
- He is close friends with Sung Hanbin (ZB1) and Park Hanbin (EVNNE).
- He is shy with strangers and often mistaken for an introvert, but becomes talkative and playful once comfortable.
- His charming points include a “fatal body” and “lizard-like personality”.
- He has a habit of toying with his accessories and tying his hair.
- His favorite foods include BHC Bburinkle chicken.
- He sleeps on his stomach with part of his body hanging off the bed.
- He hates mosquitoes and bees.
- He carries a Sung Hanbin photocard for motivation.
- His role model is Sung Hanbin.
- He maintains around 6% body fat.
- He is in charge of leading the members’ exercise routines.
- His motto is “My mindset determines my future”.
- He shares a dormitory room with Jinhyuk.
- In baseball-themed promotions, Siyun was depicted as the first baseman.
Former Members
NOWZ has no former members. The group has maintained the same five-member lineup since its debut.
Discography
Studio Albums
NOWZ has not yet released a full-length studio album as of 2026.
EPs and Mini Albums
| Title | Type | Release Date | Track Count | Notes |
|---|---|---|---|---|
| IGNITION | Mini Album | July 9, 2025 | 5 | First mini-album; title track “EVERGLOW” |
Single Albums
| Title | Release Date | Lead Single |
|---|---|---|
| NOWADAYS | April 2, 2024 | “OoWee” |
| NOWHERE | August 27, 2024 | “NOWHERE” |
Digital Singles
| Title | Release Date | Notes |
|---|---|---|
| “Rainy Day (2024 Remake ver.)” | July 16, 2024 | Remake version |
| “Let’s Get It” | November 21, 2024 | Digital single |
| “Fly to the Youth (Feat. YUQI)” | June 17, 2025 | Produced by (G)I-DLE’s Yuqi |
| “自由飞翔吧” (Fly Freely) | June 23, 2025 | Chinese version |
| “Play Ball” | November 26, 2025 | Third single |
Japanese Releases
| Title | Type | Release Date | Label |
|---|---|---|---|
| NOWZ | EP | March 4, 2026 | Warner Music Japan |
Japanese EP Tracklist:
- “AMMO (feat. YRD Leo)”
- “HomeRUN (Japanese ver.)”
- “GET BUCK (Japanese ver.)”
- “名付けられていない世界へ (Japanese ver.)”
- “自由に羽ばたいて (Japanese ver.)”
Notable Songs
| Song | Year | Album/Single | Notes |
|---|---|---|---|
| “OoWee” | 2024 | NOWADAYS | Debut single |
| “NOWHERE” | 2024 | NOWHERE | Second single |
| “Let’s Get It” | 2024 | Digital single | |
| “Fly to the Youth (Feat. YUQI)” | 2025 | Pre-release single | Produced by Yuqi |
| “EVERGLOW” | 2025 | IGNITION | Title track; alternative rock |
| “HomeRUN” | 2025 | Play Ball | EDM hip-hop |
| “GET BUCK” | 2025 | Play Ball | Old-school hip-hop |
Music Style and Influence
NOWZ’s musical identity is characterized by versatility and a willingness to experiment across genres. Their debut single “OoWee” established a youthful, energetic sound typical of rookie groups, but subsequent releases have demonstrated significant artistic growth.
Their first mini-album IGNITION showcased a more mature sound, with the title track “EVERGLOW” described as an alternative rock genre that combines cool electric guitar with intense metal sounds. This marked a departure from conventional K-pop sounds and signaled the group’s ambition to carve out a unique musical identity.
The group has also explored EDM hip-hop (“HomeRUN”) and old-school hip-hop (“GET BUCK”), demonstrating their range. Ballads like “名付けられていない世界へ” (To an Unnamed World) show their emotional depth and vocal capabilities.
NOWZ’s artistic evolution has been recognized by industry experts, with Billboard praising their versatility and naming them K-Pop Rookie of the Month. The group’s collaboration with (G)I-DLE’s Yuqi on “Fly to the Youth” further expanded their musical palette and introduced them to a wider audience.
The group’s concept often incorporates themes of youth, ambition, and breaking boundaries—fitting for a group whose name signifies infinite possibilities at the present moment.
Awards and Achievements
| Year | Award | Category | Result |
|---|---|---|---|
| 2024 | Korea Grand Music Awards (KGMA) | Rookie Award | Won |
| 2024 | Hanteo Music Awards | Blooming Star Award | Won |
| 2024 | Golden Disc Awards | Golden Choice (Rookie Stage) | Selected |
| 2025 | Hanteo Music Awards | Blooming Star Award | Won (2nd consecutive) |
| 2025 | Asia Star Entertainer Awards (ASEA) | Hot Trend | Won |
| 2025 | Billboard | K-Pop Rookie of the Month (October) | Selected |
| 2026 | Asia Star Entertainer Awards (ASEA) | Hot Trend | Won (2nd consecutive) |
Music Show Wins
As of 2026, NOWZ has not yet secured a music show win. However, their growing popularity and strong album sales suggest this milestone may be within reach.
Industry Recognition
- Billboard’s “Best K-Pop Songs of 2025”: “EVERGLOW” placed at No. 15
- Billboard K-Pop Rookie of the Month (October 2025)
- ASEA Hot Trend Award (2025, 2026)
Tours and Concerts
| Event | Year | Location | Notes |
|---|---|---|---|
| Debut Showcase | 2024 | Blue Square Mastercard Hall, Seoul | Press and fan showcases |
| Color in Music Festival | 2025 | Paradise City, Incheon | Performance |
| Waterbomb Macau | 2025 | Macau | Performance |
| Billboard Korea Live with NOWZ | 2025 | Billboard Korea HQ, Seoul | Mini fan meeting |
| ASEA 2026 | 2026 | Saitama, Japan | Performance |
Brand Endorsements and Ambassadorships
As a relatively new group, NOWZ’s brand endorsement portfolio is still developing. In July 2026, the group secured their first school uniform endorsement, cementing their status as rising stars.
Further details about specific endorsement deals are not publicly available.
Social Media Presence
| Platform | Handle | Notes |
|---|---|---|
| @nowz_official | Group account | |
| X (Twitter) | @CUBE_NOWZ | Korean account |
| X (Twitter) | @NOWZ_JAPAN | Japanese account |
| X (Twitter) | @NOWZ_STAFF | Staff account |
| TikTok | @cube_nowz | |
| YouTube | CUBE_NOWADAYS | |
| NOWADAYS | ||
| Weverse | Not publicly available | |
| Official Website | cubeent.co.kr/cube_nowadays | Korean site |
| Official Website (JP) | nowadays.cubeent.co.jp | Japanese site |
| Bilibili | NOWADAYS |
Net Worth and Revenue Sources
Specific net worth figures for NOWZ as a group or for individual members are not publicly available. As a rising K-pop group under Cube Entertainment, their revenue streams include:
- Album Sales: Physical and digital album sales across Korea, Japan, and international markets
- Streaming: Revenue from platforms like Spotify, Apple Music, Melon, and YouTube Music
- Concerts and Fan Meetings: Ticket sales from performances and fan events
- Merchandise: Official merchandise including albums, photobooks, and fan club goods
- Endorsements: Brand partnerships and sponsorships
- Japanese Activities: Revenue from Japanese releases and promotions through Warner Music Japan
20 Interesting Facts About NOWZ
- NOWZ was originally named NOWADAYS for their first year of activity.
- They rebranded to NOWZ on June 2, 2025, exactly one year after their debut.
- The group is Cube Entertainment’s first boy group debut in eight years since Pentagon in 2016.
- Their official fandom name is DAY_AND (데이앤), meaning fans are always with them in their daily lives.
- The members have an average training period of approximately five years.
- Hyeonbin participated in Produce X 101 in 2019, ranking 30th overall.
- Yeonwoo and Jinhyuk appeared in Jeon Soyeon’s “BEAM BEAM” music video before debut.
- The group filmed content in various parts of the United Kingdom in 2023.
- Billboard named NOWZ its K-Pop Rookie of the Month in October 2025.
- Their song “EVERGLOW” was ranked No. 15 on Billboard’s “Best K-Pop Songs of 2025”.
- (G)I-DLE’s Yuqi produced and featured on their single “Fly to the Youth”.
- They released a Chinese version of “Fly to the Youth” titled “自由飞翔吧”.
- They made their Japanese debut on March 4, 2026, with the EP NOWZ.
- The group won the ASEA Hot Trend award for two consecutive years (2025, 2026).
- Their dormitory arrangement: Room 1 (Hyeonbin, Yoon), Room 2 (Jinhyuk, Siyun), Room 3 (Yeonwoo).
- The group’s official greeting is “In your day!”.
- They have official Japanese and Korean X (Twitter) accounts.
- Siyun is the youngest member (maknae), born in 2004.
- Hyeonbin is the oldest member and leader, born in 2002.
- In baseball-themed promotions, members were depicted in various positions: Yeonwoo (pitcher), Jinhyuk (catcher), Yoon (designated hitter), Siyun (first baseman), and Hyeonbin (center fielder).
Frequently Asked Questions (FAQ)
1. Who is the leader of NOWZ?
Hyeonbin (Kim Hyeonbin) is the leader of NOWZ. He is also the oldest member of the group.
2. How many members does NOWZ have?
NOWZ has five members: Hyeonbin, Yoon, Yeonwoo, Jinhyuk, and Siyun.
3. When did NOWZ debut?
NOWZ (originally as NOWADAYS) debuted on April 2, 2024.
4. Who is the oldest member of NOWZ?
Hyeonbin (born August 31, 2002) is the oldest member.
5. Who is the youngest member of NOWZ?
Siyun (born August 24, 2004) is the youngest member (maknae).
6. What agency manages NOWZ?
NOWZ is managed by Cube Entertainment.
7. What is the fandom name of NOWZ?
The official fandom name is DAY_AND (데이앤).
8. What was NOWZ’s former group name?
NOWZ was formerly known as NOWADAYS (나우어데이즈) from 2024 to 2025.
9. Why did NOWZ change their name?
The group rebranded to NOWZ to symbolize expanded possibilities and a new beginning, combining “NOW” (present) with “Z” (infinite possibilities beyond the end).
10. What is NOWZ’s debut song?
Their debut single was “OoWee” from the single album NOWADAYS.
11. What are the positions of NOWZ members?
- Hyeonbin: Leader, Lead Vocalist, Rapper
- Yoon: Main Vocalist
- Yeonwoo: Main Dancer, Sub-Vocalist
- Jinhyuk: Rapper
- Siyun: Rapper, Visual, Maknae
12. When was NOWZ’s first mini-album released?
Their first mini-album, IGNITION, was released on July 9, 2025.
13. Has NOWZ won any awards?
Yes, NOWZ has won the Rookie Award at KGMA 2024, Blooming Star Award at Hanteo Music Awards (2024, 2025), and the ASEA Hot Trend award (2025, 2026).
14. What is NOWZ’s official greeting?
Their official greeting is “In your day!”.
15. Where is NOWZ from?
NOWZ originated from Seoul, South Korea.
16. What genre of music does NOWZ perform?
NOWZ performs K-Pop with influences from alternative rock, EDM, hip-hop, and pop.
17. Has NOWZ released Japanese music?
Yes, they released their Japanese debut EP NOWZ on March 4, 2026, through Warner Music Japan.
18. What is the meaning behind the name NOWZ?
NOWZ combines “NOW” (the present moment) with “Z” (expanded possibilities and a new beginning, not an end).
19. Did any NOWZ members appear on survival shows?
Yes, Hyeonbin participated in Produce X 101 in 2019.
20. What is NOWZ’s official color?
NOWZ’s official colors are not publicly available.
Conclusion
NOWZ represents the next generation of K-pop talent, emerging from Cube Entertainment with a compelling blend of experience, versatility, and ambition. From their debut as NOWADAYS in April 2024 to their strategic rebranding as NOWZ in June 2025, the group has demonstrated remarkable growth in a short period.
The NOWZ members profile 2026 reveals a group of five uniquely talented individuals—Hyeonbin, Yoon, Yeonwoo, Jinhyuk, and Siyun—each contributing distinct skills and personalities to create a cohesive and dynamic unit. With an average of five years of training behind them, these members have paid their dues and are now reaping the rewards of their dedication.
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