ATEEZ San Denies Viral Milan Dating Rumors: Agency Clarifies
ATEEZ member San has addressed viral dating rumors that emerged after footage of him walking alongside a woman in Milan began circulating online. On September 26, 2026, both the idol and his agency, KQ Entertainment, publicly denied the rumors, clarifying that the woman in the video was a brand representative and that other staff members were present during the outing. The incident occurred while San was in Italy for Milan Fashion Week as a global ambassador for Dolce & Gabbana.
What Happened?
Earlier this week, a video surfaced showing ATEEZ San walking through the streets of Milan with an unidentified woman. The footage quickly spread across social media, with some users speculating that the two were in a romantic relationship.
The clip was filmed while San was in Italy to attend Milan Fashion Week, where he represents Dolce & Gabbana as a global ambassador. He departed for Milan on September 21.
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Official Agency Statement
On September 26, KQ Entertainment issued a statement to multiple Korean news outlets addressing the rumors. According to the agency, the woman seen with San was a representative from a Milan-based brand, and the two were simply on their way to purchase necessary items ahead of his fashion show schedule.
The agency further explained that San and the woman were not alone. A local security guard and San’s manager were also present during the outing, though they were not visible in the viral footage.
“The woman in the video is a representative from a Milan-based brand. They were on their way to purchase necessary items. They were not alone. A local security guard and manager were also with them,” KQ Entertainment stated.
San’s Direct Response to Fans
San also personally addressed the rumors through a fan communication platform on September 26. In his message, he directly denied the dating speculation.
“There’s a dating rumor going around, but it’s not true,” San said.
He also spoke about the discomfort caused by people secretly filming him and tracking his whereabouts beyond official schedules. “Secretly taking photos is wrong too. Let’s not commit crimes before you get caught. And I’m okay, but the people who are connected to me would have a really hard time, so that shouldn’t happen,” he wrote.
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8.11์ ๊ท๊ตญํ์๋ง์ 8.12์ ๋ฒ์จ ์ฌ์น ์์ผ์ ํจ๊ป ๋ณด๋๋ค
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๊ทธ๋์ ํฌ๋ค ๋ง๋ ๋๋ ๊ผญ ๋ผ๊ณ ๊ฐ์๋ ๊ฑด๊ฐ?
8์์ ๊ฐ์ด ๊ฐ๋ ์ผ๋ณธ ์ฌํ๋ ์ฌ๋ฐ์๊ฒ ์ด#NTX #์ํฐ์์ค#XIHA #์ํ pic.twitter.com/qBWQUeOHreโ November rrrr (@Novemberrekijl) September 27, 2026
San explained that he had initially chosen not to speak about the situation because he did not want to worry his fans, but decided to address it directly after his agency reached out to him regarding the matter.
What the Viral Footage Shows
The viral video captured San walking alongside a woman in what appeared to be a casual setting. However, the footage did not show the full context of the outing. As KQ Entertainment clarified, the clip omitted the presence of the manager and local security personnel who were accompanying them.
This gap between what the footage showed and what was actually happening contributed to the spread of speculation. San himself described the situation as “taken aback” by how people continue to track his whereabouts, noting that anything beyond a chance encounter feels uncomfortable.
Key Facts Readers Should Know
- The viral footage was filmed during Milan Fashion Week in September 2026
- San was in Milan as a Dolce & Gabbana global ambassador
- KQ Entertainment clarified the woman was a brand representative, not a romantic partner
- A manager and local security guard were present during the outing but not visible in the footage
- San personally denied the rumors via a fan communication platform on September 26
Timeline of Events
| Date | Event |
|---|---|
| September 21, 2026 | San departs for Milan to attend Fashion Week |
| September 25-26, 2026 | Viral video surfaces showing San walking with a woman |
| September 26, 2026 | KQ Entertainment issues official statement denying dating rumors |
| September 26, 2026 | San personally addresses fans, denies rumors and warns against secret filming |
| September 27-28, 2026 | Korean media outlets report on the clarification |
Why This Story Is Getting Attention
The incident gained traction because of the timing and the high-profile nature of San’s activities in Milan. His role as a global ambassador for Dolce & Gabbana places him in the international fashion spotlight, and footage of him in a casual setting without visible staff naturally drew curiosity.
Additionally, this is not the first time ATEEZ has dealt with dating-related news in 2026. In July, fellow member Yunho was reported to have broken up with his longtime non-celebrity girlfriend. At that time, KQ Entertainment confirmed the breakup, stating that Yunho had not been in contact with his ex-girlfriend since the split.
Oppa, long-distance relationships must be hard, right? You returned to Korea on August 11, and you were already spending your girlfriendโs birthday together on August 12. Oppa, I guess you really do like younger women. Maybe because sheโs a 20-year-old college student, sheโs so pretty. The matching couple rings were really pretty too. So do you make sure to wear it even when you go meet your fans? I bet the trip to Japan you took together in August was fun too.
What Is Confirmed
- San was in Milan for Fashion Week as a brand ambassador
- A video of San walking with a woman circulated online
- KQ Entertainment stated the woman was a brand representative
- San personally denied the dating rumors
- San warned against secret filming and invasion of privacy
What Remains Unconfirmed
- The identity of the woman in the video has not been officially disclosed
- The specific brand she represents has not been confirmed by the agency, though some fans speculated about Dolce & Gabbana based on San’s ambassadorship
Fan Reactions and Online Discussion
Reactions to the incident were mixed across social media platforms. Some fans expressed frustration with those who filmed San without his knowledge, with one user writing, “You don’t realize how harmful it is for him and the brand!! BE CAREFUL OF WHAT YOU POST AND STOP FOLLOWING HIM!”.
Others defended San and questioned the logic behind the rumors, with one comment noting, “It was so obvious they weren’t dating because no K-pop idol has that kind of spine to openly step out with their girlfriend like that”.
Background on ATEEZ
ATEEZ debuted in October 2018 under KQ Entertainment and has since grown into one of the most internationally recognized fourth-generation K-pop groups. The group is known for its powerful performances, theatrical concepts, and a global fanbase called ATINY.
San, whose full name is Choi San, is one of the group’s main dancers and vocalists. In recent years, he has expanded his profile through fashion partnerships, including his role as a global ambassador for Dolce & Gabbana.
What Happens Next?
San is expected to continue his scheduled activities in Milan and return to Korea following Fashion Week. No additional announcements regarding the dating rumors have been made by KQ Entertainment or San.
Frequently Asked Questions
Is ATEEZ San dating?
No. Both San and his agency, KQ Entertainment, have denied the dating rumors that emerged from the viral Milan footage. The agency stated the woman was a brand representative.
What did KQ Entertainment say about the Milan video?
KQ Entertainment clarified that the woman in the video was a Milan-based brand representative, and that San was accompanied by a manager and local security guard during the outing, though they were not visible in the footage.
Why was ATEEZ San trending?
San was trending after a video of him walking with a woman in Milan surfaced online during Fashion Week. Some social media users speculated the two were dating, which led to widespread discussion.
Did San say anything about the rumors?
Yes. San personally addressed the rumors through a fan communication platform, stating, “There’s a dating rumor going around, but it’s not true.” He also warned against secret filming and invasion of privacy.
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