BLACKPINK Rosé New Song ‘New Trick’ Gets Divided Reactions
The BLACKPINK Rosé new song “New Trick” was released on September 18, 2026, alongside a music video made with Apple. The track takes a more energetic garage-punk direction and focuses on overcoming heartbreak rather than staying in sadness. Early online discussion has been sharply mixed, with some listeners praising the song’s playful energy while others questioned its originality and compared parts of its sound with Olivia Rodrigo.
Official Announcement
Rosé Releases “New Trick”
ROSÉ has officially returned with a fresh solo single titled “New Trick.” According to reporting based on information from her agency, The Black Label, the song was released on September 18, 2026, and carries a message about facing emotional setbacks without allowing them to stop personal growth. Yonhap reported that the track encourages listeners to overcome the wounds and difficulties life can bring and to find their own new way forward.
Soompi reported that the song and its music video became available at 8 a.m. KST on September 18. The release was tied to Apple’s “Shot on iPhone” campaign, making the project more than a conventional standalone music drop.
The timing also places “New Trick” in an important part of Rosé’s solo career. It arrives after her debut full-length solo album rosie and before the first single from her currently planned second album, which Vogue reported is expected in 2027.
Release Details at a Glance
| Detail | Confirmed Information |
|---|---|
| Artist | ROSÉ of BLACKPINK |
| Song | “New Trick” |
| Release date | September 18, 2026 |
| Release time | 8 a.m. KST |
| Genre | Garage punk |
| Music video | Released with the single |
| Campaign | Apple “Shot on iPhone” |
| Filming device | iPhone 18 Pro |
| Director | Dave Meyers |
| Co-producers | Amy Allen and Andrew Wells |
| Next album | Rosé’s sophomore album is planned for 2027 |
Table of Contents
The Agency’s Description of the Song
The central idea behind “New Trick” is resilience. Rather than treating heartbreak as something that completely defines the singer’s emotional state, the song frames recovery as a decision to keep moving.
Yonhap described the release as an energetic garage-punk song with a message about overcoming difficulties and continuing ahead through a personal “new trick.” The description came from The Black Label, giving the song’s central theme a clear official basis.https://kpopbio.com/blackpink-members-profile-bio/
That point is useful when discussing the online reaction because some social-media comments have focused mainly on the song’s sound, while the agency’s explanation emphasizes its message.
Full Details About Rosé’s New Song
A Different Mood From rosie
One of the most notable details surrounding the BLACKPINK Rosé new song is the change in emotional tone.
Rosé’s 2024 solo album rosie was strongly associated with vulnerable relationship stories and introspective songwriting. In a September interview with Vogue, she explained that “New Trick” came from a period when she wasn’t connecting with sad songs in the same way. She described the new track as intentionally much less sad and spoke about enjoying the different energy she brought into the studio.
That background helps explain why “New Trick” can sound like a reset rather than a continuation of one emotional formula.
Rosé has also indicated that she is still working out the musical identity she wants for the next stage of her career. Vogue reported that she is trying to find a balance between the world she wants to create and how much that world reflects who she is becoming as both a person and musician.
The Track’s Garage-Punk Direction
The Black Label and Yonhap identify “New Trick” as a garage-punk track. That matters because the genre gives the song a rougher and more energetic edge than the softer material often associated with Rosé’s emotional solo work.
The sound is also part of why the early reaction has gone in different directions. A change in style can immediately create a split between listeners who enjoy an artist trying something new and listeners who prefer the musical identity they already know.
Vogue reported that Rosé was thinking about pop-rock songs connected with Apple advertisements from the 2000s while working on the track. She specifically discussed the type of energetic pop-rock associated with that era, suggesting that nostalgia was part of the creative idea behind the song.
Rosé, Amy Allen and Andrew Wells
The songwriting and production team also connects “New Trick” with earlier parts of Rosé’s solo catalog.
Yonhap reported that Amy Allen, who worked on “APT.,” and Andrew Wells, who collaborated with Rosé on “Stay a Little Longer,” jointly produced the new track.
Vogue also identified Amy Allen as a frequent collaborator and reported that “New Trick” was written earlier in 2026, shortly after Rosé’s appearance at the Met Gala.
This places the song within a creative network Rosé has already used successfully rather than presenting it as a completely disconnected experiment.
The Story Behind the Song
According to Rosé’s interview with Vogue, she and Amy Allen worked on the song shortly after the Met Gala in New York. The singer said the writing process happened during a hectic period and that she had moved away from the deeply sad songwriting mode that had shaped much of rosie.
That change appears in the song’s emotional structure. The lyrics start from romantic disappointment, but the concept quickly turns toward recovery and self-possession. Soompi similarly described the song as being about refusing to give up after wounds and hardships connected to love.
Rather than making heartbreak the final destination, “New Trick” uses it as the starting point for a new attitude.
Apple Collaboration and Music Video
“Shot on iPhone” Partnership
The visual side of the BLACKPINK Rosé new song is closely tied to Apple.
Soompi confirmed that “New Trick” was created as part of Apple’s “Shot on iPhone” campaign. Yonhap reported that the music video was made in collaboration with Apple around the launch of the iPhone 18.
Vogue provided additional context, reporting that the entire visual was filmed using the iPhone 18 Pro.
That production choice gives the release a second point of discussion beyond the song itself: fans are examining both Rosé’s music and the way the video was created.
Dave Meyers Directs the MV
The music video was directed by Dave Meyers, a filmmaker known for working on high-profile music videos.
Yonhap noted his work with artists including Taylor Swift, Kendrick Lamar and Ariana Grande. Vogue also reported that Meyers had previously worked with BLACKPINK and other major pop artists.
The director’s involvement gives “New Trick” a strong visual connection to mainstream pop music, while the iPhone filming approach places the project directly within Apple’s creative campaign.
Watch the Official Music Video
Soompi embedded Rosé’s official music video in its September 18 report, and Koreaboo also linked directly to the official YouTube upload.
Why Reactions to “New Trick” Are Divided
Positive Reactions From Fans
The headline surrounding the BLACKPINK Rosé new song focuses on sharply mixed reactions, but the conversation isn’t one-sided.
Koreaboo reported that several fans praised the track’s overall atmosphere, playful quality and nostalgic feel. Some commenters suggested that Rosé had found a sound that suited her, while others expressed strong enthusiasm for the song itself.
These responses appear to focus on three main elements: the change in energy, the catchy feel and the sense that Rosé is exploring a different musical identity.
That part of the discussion is important because an artist moving into a new era doesn’t always produce one universal response. Some listeners react first to freshness, while others compare the release with previous work.
Critical Reactions
At the same time, Koreaboo documented a different group of responses describing the song as boring or lacking originality. Several posts questioned whether Rosé was repeating ideas already heard elsewhere.
Those are individual social-media opinions, not official assessments of the song’s quality.
There is also an important distinction between saying that people criticized the track and saying that the track objectively lacks originality. The first is a documented description of online discussion. The second would be an editorial judgment that cannot be established from social-media posts alone.
For a fact-based K-pop article, keeping that distinction clear matters.
Why Some Listeners Mention Olivia Rodrigo
The Comparison Appeared in Social Media Discussion
One of the most repeated critical themes was a comparison between “New Trick” and the musical style associated with Olivia Rodrigo.
Koreaboo reported that some users said Rosé’s new track sounded like something Rodrigo might release, while other commenters were more direct in accusing the song of sounding insufficiently original.
That comparison should be understood strictly as a fan and netizen reaction, not as an established fact about the song’s composition.
There is no cited official statement from Rosé, The Black Label, Apple or a recognized music authority saying that “New Trick” copies Olivia Rodrigo. Likewise, the reaction posts themselves don’t establish musical plagiarism.
Why the Comparison Can Happen
The comparison may partly reflect the track’s pop-rock and punk-leaning direction. Rosé herself told Vogue that she was inspired by the kind of pop-rock music that appeared in early-2000s Apple advertising, while Yonhap identifies the final track as garage punk.
Pop-rock, alternative pop and pop-punk influences naturally overlap across many artists. A listener hearing similar vocal textures, guitar-driven production or energetic songwriting may make a comparison without that comparison proving direct imitation.
That’s why reaction reporting should describe the discussion without turning the comparison into a factual accusation.
What Is Confirmed and What Is Opinion?
Confirmed Facts
The following details are supported by agency-based reporting or major entertainment publications:
- “New Trick” was released by Rosé on September 18, 2026.
- The song has an energetic garage-punk direction.
- The Black Label described its message as overcoming hardship and moving forward.
- Amy Allen and Andrew Wells are part of the production team.
- Apple collaborated on the music video.
- The video was directed by Dave Meyers.
- Vogue reported that the visual was filmed entirely on the iPhone 18 Pro.
- Rosé’s next solo album is planned for 2027, although its final title and detailed release schedule had not been announced in the sources reviewed.
Online Opinions
The following should be treated as reactions rather than verified facts:
Some listeners believe the song has a stronger identity than earlier material. Others think it is too familiar or repetitive. Some users compared it to Olivia Rodrigo. These positions were documented by Koreaboo from social-media discussion around the release.
The split itself is real as a description of the online conversation, but the reasons behind those opinions remain subjective.
Why This New Release Matters for Rosé
It Shows a Change in Direction
The BLACKPINK Rosé new song matters because it offers an early look at how the singer is approaching her next phase as a solo artist.
Instead of simply extending the emotional tone of rosie, “New Trick” moves toward a brighter, louder and more playful musical space. Rosé told Vogue that she wanted to explore a different emotional energy and that she was still working to identify the sound that best represents her current artistic development.
That makes the single useful as a snapshot of an artist in transition.
It Connects Music and Visual Storytelling
The Apple partnership also makes the release notable. The song, music video, technology campaign and established music-video director are all part of one package.
This kind of cross-industry collaboration gives “New Trick” visibility outside the traditional K-pop release cycle. It also makes the video itself part of the discussion rather than simply a promotional extra.
It Builds a Bridge to 2027
Perhaps the biggest long-term detail is what “New Trick” is not.
Vogue reported that the song is a standalone release and that Rosé’s second solo album is planned for 2027. The first single from that album had not yet been released at the time of the interview.
That means “New Trick” can be viewed as an introduction to an upcoming era rather than a complete representation of the next album.
What’s Next?
Rosé’s Second Solo Album
Rosé has confirmed that she is working on new music for a second solo album expected in 2027. The album was still untitled in Vogue’s September interview, and she described herself as continuing to search for the right creative balance.
There is currently no verified album track list or complete release schedule in the sources reviewed for this article.
More Music May Follow
The language used by Rosé suggests that “New Trick” should not necessarily be treated as the final statement on her next sound.
Instead, it appears to be part of a period of experimentation as she develops the musical world for her next album. That leaves open the possibility of further stylistic changes before the full project arrives.
Current Release Schedule
| Date | Event |
|---|---|
| September 9, 2026 | Vogue published Rosé’s interview about “New Trick” |
| September 17, 2026 | “New Trick” was scheduled for its global release |
| September 18, 2026 | Rosé released the song and music video in Korea time |
| 2027 | Rosé’s sophomore solo album is planned |
The release timing is reported by Vogue and Soompi, while Yonhap independently confirmed the September 18 release through agency information.
FAQ About BLACKPINK Rosé’s New Song
1. What is BLACKPINK Rosé’s new song called?
Rosé’s new song is called “New Trick.” It was released on September 18, 2026, alongside its official music video.
2. What is “New Trick” about?
The song focuses on overcoming emotional pain and difficult experiences, particularly those connected with love, and finding a way to move forward rather than giving up.
3. What genre is Rosé’s new song?
The Black Label and Yonhap describe “New Trick” as an energetic garage-punk track.
4. Why are reactions to “New Trick” divided?
Koreaboo documented both enthusiastic and critical reactions on social media. Some listeners praised the song’s energy, nostalgia and overall feel, while others criticized what they viewed as a lack of originality.
5. Is “New Trick” an Olivia Rodrigo copy?
There is no verified official evidence establishing that claim. Some social-media users compared the song’s sound with Olivia Rodrigo, but that is an opinion expressed in online discussion, not an established fact.
6. Who produced “New Trick”?
Amy Allen and Andrew Wells are credited in agency-based reporting as the co-producers. Allen previously worked with Rosé on “APT.,” while Wells collaborated with her on “Stay a Little Longer.”
7. Who directed the “New Trick” music video?
The music video was directed by Dave Meyers. Yonhap reported that he has also worked with major artists including Taylor Swift, Kendrick Lamar and Ariana Grande.
8. Was the “New Trick” music video really filmed on an iPhone?
Yes. Vogue reported that the visual was filmed entirely on the iPhone 18 Pro for Apple’s “Shot on iPhone” campaign.
9. Is Rosé releasing a new album?
Rosé is working on a second solo album targeted for 2027. Vogue reported that its title and first official single had not yet been announced at the time of its September interview.
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