November Boy Group Brand Reputation Rankings Announced: Top 30 Powerful K-Pop Groups Revealed
The November 2026 boy group brand reputation rankings have attracted attention from K-pop fans worldwide. Published on November 7, the latest results show that BTS remains the leading boy group in the monthly brand reputation analysis.
According to the reported findings, the Korean Business Research Institute examined approximately 50,185,216 pieces of boy group-related big data collected between October 7 and November 7.
The research considered four major areas: consumer participation, media coverage, communication, and community activity.
BTS recorded an impressive brand reputation index of 7,637,748, giving the group a comfortable lead over its competitors. ATEEZ followed in second place with 4,220,430 points, while CORTIS secured third place with 3,096,515 points.
One of the interesting developments this month is CORTIS’s continued presence among the top three. The group’s score increased by 13.53% compared with October.
ATEEZ also delivered a strong performance, recording a 15.22% monthly increase.
Meanwhile, Stray Kids and BIGBANG completed the top five.
These results demonstrate how both established K-pop legends and newer groups continue to attract public attention.
Table of Contents
Top 30 November Boy Group Brand Reputation Rankings 2026
Here is the complete list of the 30 boy groups featured in the November 2026 brand reputation rankings.
| Rank | K-pop Boy Group |
|---|---|
| 1 | BTS |
| 2 | ATEEZ |
| 3 | CORTIS |
| 4 | Stray Kids |
| 5 | BIGBANG |
| 6 | EXO |
| 7 | ENHYPEN |
| 8 | SEVENTEEN |
| 9 | TWS |
| 10 | NCT |
| 11 | BOYNEXTDOOR |
| 12 | Super Junior |
| 13 | Wanna One |
| 14 | MONSTA X |
| 15 | 2PM |
| 16 | BTOB |
| 17 | THE BOYZ |
| 18 | ZEROBASEONE |
| 19 | RIIZE |
| 20 | HIGHLIGHT |
| 21 | GOT7 |
| 22 | TVXQ |
| 23 | SHINee |
| 24 | INFINITE |
| 25 | TREASURE |
| 26 | PENTAGON |
| 27 | TXT |
| 28 | ALPHA DRIVE ONE |
| 29 | Shinhwa |
| 30 | KickFlip |
The list features a wide range of artists, from globally recognised groups to newer acts building their positions in the industry.
Important: These are brand reputation rankings, not a music chart, album sales ranking, or official assessment of musical talent.
How Are the November Boy Group Brand Reputation Rankings Calculated?
Before looking at individual groups, it’s important to understand how these rankings work.
The Korean Business Research Institute uses big data analysis to evaluate the public presence and brand-related activities of K-pop groups. The November 2026 analysis covered data collected between October 7 and November 7.
Four major indicators are considered.
1. Consumer Participation Index
Consumer participation measures how people engage with a particular group and its brand.
This can include public interest, searches, online discussions, and other measurable consumer activities.
When fans actively follow a group’s activities, discuss its releases, and show interest in its members, those interactions can contribute to the group’s overall visibility.
2. Media Coverage Index
Media coverage measures the attention a group receives across different media channels.
News reports, entertainment coverage, interviews, announcements, and other media-related activities can help increase a group’s public exposure.
For example, a major comeback announcement or an international concert tour can attract considerable media attention.
3. Communication Index
Communication focuses on how a group’s name and activities circulate through online discussions and digital platforms.
Social media conversations, fan interactions, and online engagement can help strengthen a group’s public presence.
4. Community Index
The community index considers the group’s presence in online communities and related public discussions.
K-pop fandoms are particularly active in digital communities. Fans share performances, discuss new releases, celebrate achievements, and communicate with other supporters.
These activities help create a strong online identity for artists.
Methodology note: The four indicators are reported components of the analysis. The exact calculation formula and individual component scores aren’t provided in the ranking announcement.
1. BTS Takes No. 1 in November 2026
No. 1 – 7,637,748 points
Las Vegas Named HYBE’s Official Global City Partner Outside Korea for BTS’ Grand Return
BTS has maintained its leading position in the November 2026 boy group brand reputation rankings.
The seven-member group recorded an impressive brand reputation index of 7,637,748, placing it comfortably ahead of every other group on the list.
Despite a slight decrease of 0.69% compared with October, BTS continued to demonstrate its remarkable popularity.
The group’s strong performance reflects its established international fanbase, continued public interest, and considerable influence in the global music industry.
Why Did BTS Rank First?
One interesting detail from the November analysis is the appearance of several BTS-related keywords.
The leading keywords included:
- ARMY
- ARIRANG
- World Tour
Related terms included:
- Record
- Sold out
- Prove
These terms reflect the public conversations surrounding the group, its fandom, music-related achievements, and touring activities.
BTS also recorded a positive sentiment ratio of 93.52% in the reported sentiment analysis.
This result indicates that the group continued to receive a high level of positive online attention during the research period.
BTS’s Performance Compared With October
BTS recorded 7,690,856 points in October and 7,637,748 points in November.
| Month | Brand Reputation Index |
|---|---|
| October 2026 | 7,690,856 |
| November 2026 | 7,637,748 |
| Monthly change | -0.69% |
Although the score decreased slightly, BTS maintained a significant lead.
Its position also highlights the strength of its established brand identity. Even when monthly scores change, a group’s overall public presence can remain strong.
2. ATEEZ Secures Second Place With Impressive Growth
No. 2 – 4,220,430 points
ATEEZ – 2026 Tour Dates & Concert Schedule – Live Nation
ATEEZ claimed second place in the November Boy Group Brand Reputation Rankings, delivering one of this month’s strongest performances.
The group recorded a brand reputation index of 4,220,430, representing a 15.22% increase compared with October.
This growth makes ATEEZ one of the major highlights of the latest ranking announcement.
Known for its energetic performances, powerful stage presence, and distinctive musical identity, ATEEZ has developed a strong international following.
What Makes ATEEZ Stand Out?
ATEEZ has built its identity through several important elements:
- High-energy live performances.
- Strong group choreography.
- Distinctive musical concepts.
- International fan engagement.
- Regular communication with its fandom.
The group consists of Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung, and Jongho.
Its second-place finish demonstrates that ATEEZ continues to maintain considerable visibility in the competitive K-pop market.
ATEEZ’s Monthly Growth
The 15.22% increase is particularly noteworthy because it shows that the group’s brand reputation index moved upward while some other established groups experienced declines.
However, brand reputation growth shouldn’t automatically be interpreted as an increase in album sales or streaming numbers. It measures a different set of indicators.
Nevertheless, ATEEZ’s November performance is an encouraging result for ATINY.
3. CORTIS Rises to Third Place in the November Rankings
No. 3 – 3,096,515 points
CORTIS secured third place in the November 2026 boy group brand reputation rankings.
The group recorded 3,096,515 points, marking a 13.53% increase compared with its October score.
Its position is especially interesting because CORTIS continues to compete with some of the most established names in K-pop.
Why Is CORTIS’s Third Place Important?
The group’s performance reflects the growing visibility of newer K-pop acts.
Established groups often benefit from years of recognition, extensive discographies, and large fandoms. However, newer artists can also build strong public interest through music releases, online content, performances, and fan communities.
CORTIS consists of five members:
- Martin
- James
- Juhoon
- Seonghyeon
- Keonho
The group’s third-place finish puts it ahead of Stray Kids, BIGBANG, EXO, ENHYPEN, and SEVENTEEN in this month’s results.
That makes its position one of the most notable stories of the November announcement.
CORTIS Shows Positive Monthly Growth
CORTIS increased its score by 13.53% from October.
This is a positive sign for the group, although one monthly result isn’t enough to establish a permanent trend.
Its continued appearance near the top of the list will be worth watching in future rankings.
4. Stray Kids Takes Fourth Place
No. 4 – 2,726,772 points
Stray Kids ranked fourth in November with a brand reputation index of 2,726,772.
The group has a powerful international presence and is widely recognised for its distinctive music, performances, and creative involvement in its releases.
The members are Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N.
What Happened to Stray Kids’ Ranking?
Stray Kids ranked third in October but moved down to fourth place in November.
Its brand reputation index also decreased by 16.74% compared with the previous month.
This doesn’t mean that the group’s popularity has disappeared. Monthly rankings can change because of shifts in media attention, communication, consumer participation, and community activity.
Stray Kids remains one of the most recognisable groups in the current K-pop industry.
Its fourth-place position keeps it firmly inside the November top five.
5. BIGBANG Completes the Top Five
No. 5 – 2,492,966 points
BIGBANG secured fifth place in the November rankings with 2,492,966 points.
The group remains an important name in K-pop history, with a musical legacy that has influenced many artists and helped shape the modern Korean pop industry.
The lineup represented in the ranking is G-Dragon, Taeyang, and Daesung.
Why Does BIGBANG Continue to Attract Attention?
BIGBANG has built a strong identity through its music, performances, and individual artistic activities.
Its influence extends beyond a single generation of K-pop fans.
The group has also remained a familiar name in entertainment discussions because of its established musical catalogue and the continued public interest in its members.
However, BIGBANG experienced a 21.90% decrease in its brand reputation index compared with October.
Despite this decline, the group maintained a top-five position.
That demonstrates the continued strength of its public recognition.
Groups Ranked From Sixth to Tenth
The next five positions feature several major K-pop groups with established domestic and international fanbases.
| Rank | Group | Brand reputation score |
|---|---|---|
| 6 | EXO | Not stated in the announcement |
| 7 | ENHYPEN | Not stated in the announcement |
| 8 | SEVENTEEN | Not stated in the announcement |
| 9 | TWS | Not stated in the announcement |
| 10 | NCT | Not stated in the announcement |
6. EXO
EXO secured sixth place in November.
The group has maintained a strong position in K-pop thanks to its recognised music catalogue, performances, and long-standing fanbase.
Its appearance in the top ten demonstrates its continued relevance in the industry.
7. ENHYPEN
ENHYPEN ranked seventh.
The group has built a strong international following through its music, performances, and growing presence in the global entertainment market.
Its seventh-place position places it among November’s leading boy groups.
8. SEVENTEEN
SEVENTEEN claimed eighth place.
Known for its large lineup, coordinated performances, and involvement in music production, the group continues to attract attention from fans worldwide.
9. TWS
TWS secured ninth place.
The group represents a younger generation of K-pop artists and has continued building its presence through music releases and fan engagement.
10. NCT
SM Entertainment Reveals Plans For NCT 127, NCT U, WayV, And NCT Hollywood
NCT completed the top ten.
The group’s distinctive multi-unit concept has helped it establish a unique identity in the K-pop industry.
Its tenth-place position makes it another important name in the November results.
Groups Ranked From 11th to 20th
The middle section of the November list features a combination of established K-pop groups, second-generation favourites, and newer artists.
These positions are important because they show how competitive the boy group industry has become.
11. BOYNEXTDOOR
BoyNextDoor unveils first full album ‘Home’ with mature new single ‘Viral’
BOYNEXTDOOR ranked 11th in November.
The group has developed a recognisable musical identity through relatable concepts, energetic performances, and fan-focused activities.
Although it missed the top ten, its appearance in the top 15 reflects its continued visibility.
12. Super Junior
出道20年SUPER JUNIOR再襲台灣 「SUPER SHOW 10」高雄站確定 – 鏡週刊 Mirror Media
Super Junior secured 12th place.
As one of the influential groups of the second generation of K-pop, Super Junior has played an important role in introducing Korean pop music to international audiences.
Its continued presence in the rankings demonstrates the lasting value of its established brand.
13. Wanna One
Wanna One members profile: age, leaders, birthday, songs, awards – KAMI.COM.PH
Wanna One ranked 13th.
The group was formed through the television competition Produce 101 Season 2 and officially concluded its original group activities in 2019.
Its appearance in the November ranking is a reminder of the continued public recognition enjoyed by popular project groups.
Its ranking should not be interpreted as confirmation of a permanent group reunion or new official group activities.
14. MONSTA X
MONSTA X took 14th place.
The group is known for its powerful performances, distinctive sound, and international fanbase.
Its position keeps it among the recognised names in the November brand reputation analysis.
15. 2PM
2PM Concerts Cancelled Due To Jun.K′s Recent Injury – 8days
2PM ranked 15th.
The group remains an influential name from the second generation of K-pop.
Its continued appearance in the rankings highlights the long-term recognition that established artists can maintain.
16. BTOB
비투비, 멤버들 연이어 코로나 확진돼 콘서트 연기 – 노컷뉴스
BTOB secured 16th place.
The group is widely recognised for its vocal abilities, emotional performances, and musical versatility.
Its November position demonstrates its continued visibility among K-pop audiences.
17. THE BOYZ
THE BOYZ Announces March Comeback Under New Agency | Soompi
THE BOYZ ranked 17th.
The group has gained recognition through its choreography, stage performances, and music releases.
Its appearance in the top 20 reflects its continuing place in the competitive boy group market.
18. ZEROBASEONE
Zerobaseone Releases Special Japanese EP ‘Iconic’ Today… Set to Ignite Japan – MK
ZEROBASEONE took 18th place.
The group emerged from the survival programme Boys Planet and quickly attracted attention from K-pop fans.
Its November ranking shows that it continues to maintain public visibility.
19. RIIZE
Daftar Konser K-Pop di Indonesia 2026, RIIZE hingga ATEEZ
RIIZE secured 19th place.
The group has developed a strong identity through its music, performances, and growing international audience.
Its appearance in the top 20 makes it one of the younger groups to watch.
20. HIGHLIGHT
“하늘을 수놓은 무지개처럼” 하이라이트, ‘RAINBOW’로 전할 무지개 빛 팬 사랑 – 스포츠경향
HIGHLIGHT completed the top 20.
The group has a long history in the Korean music industry and continues to maintain recognition among fans.
Its position reflects the continued influence of experienced K-pop artists.
Groups Ranked From 21st to 30th
The final ten positions also feature several familiar names.
| Rank | Group | Notable identity |
|---|---|---|
| 21 | GOT7 | Internationally recognised group |
| 22 | TVXQ | Second-generation K-pop pioneers |
| 23 | SHINee | Influential performance and vocal group |
| 24 | INFINITE | Known for synchronised choreography |
| 25 | TREASURE | YG Entertainment boy group |
| 26 | PENTAGON | Recognised for its music and performances |
| 27 | TXT | Popular fourth-generation group |
| 28 | ALPHA DRIVE ONE | New-generation K-pop act |
| 29 | Shinhwa | Veteran K-pop group |
| 30 | KickFlip | Newer-generation boy group |
21. GOT7
GOT7 discusses their latest album, ‘GOT7’ Itself – Men’s Folio Malaysia
GOT7 ranked 21st.
The group continues to enjoy international recognition, with members pursuing individual activities alongside their group identity.
22. TVXQ
TVXQ! Announces Ninth Album ＂20&2＂ and 20th Debut Anniversary Celebrations
TVXQ secured 22nd place.
The veteran act has played a significant role in the growth of K-pop, particularly in South Korea and Japan.
23. SHINee
샤이니, 5월 완전체 콘서트 연다 | 보그 코리아 (Vogue Korea)
SHINee ranked 23rd.
The group is recognised for its distinctive music, strong vocals, and influential performances.
24. INFINITE
[Y현장] 인피니트, 소속사 설립 후 첫 완전체 컴백 “데뷔 초보다 더 간절해” (종합) | YTN
INFINITE took 24th place.
The group has earned recognition for its synchronised choreography and memorable music.
25. TREASURE
TREASURE ranked 25th.
The group continues to develop its international presence through music, performances, and fan engagement.
26. PENTAGON
PENTAGON メンバー5人が所属事務所との契約を終了、今後の活動にファンから不安の声｜よろず〜ニュース
PENTAGON secured 26th place.
The group is known for its musical versatility and contributions to its discography.
27. TXT
TXT 2026 ACT: TOMORROW Asia Tour announced — Dates, locations & ticket details revealed
TXT ranked 27th.
The group, also known as TOMORROW X TOGETHER, has built a strong global fanbase through its musical concepts, performances, and releases.
28. ALPHA DRIVE ONE
ALPHA DRIVE ONE Gets Ready, Gets Set For Their Debut
ALPHA DRIVE ONE took 28th place.
Its inclusion in the November top 30 highlights the continued attention surrounding newer K-pop acts.
29. Shinhwa
Shinhwa to release vinyl of 18th anniversary concert – Entertainment – The Jakarta Post
Shinhwa ranked 29th.
As a veteran group, Shinhwa represents an important part of K-pop history and its development over several generations.
30. KickFlip
JYP 신인 킥플립 남돌 하이틴 틀 깨부쉈다…청량 대신 가사로 승부 TEN뮤직 | 텐아시아
KickFlip completed the November top 30.
The group’s appearance at number 30 adds another younger act to this month’s list.
Its inclusion also shows that the competition for public attention extends well beyond the top ten.
Biggest Highlights From the November 2026 Rankings
The latest announcement offers several interesting talking points.
Let’s look at the most important developments.
1. BTS Maintains Its Leadership
BTS continued its position at No. 1 with 7,637,748 points.
Although its index decreased slightly, the group maintained a substantial lead over the second-place act.
2. ATEEZ Records Strong Monthly Growth
ATEEZ increased its brand reputation index by 15.22%.
This was one of the strongest reported improvements among the leading groups.
3. CORTIS Maintains Its Top-Three Position
CORTIS recorded a 13.53% increase and secured third place.
Its performance is particularly notable because the group is competing with established international K-pop acts.
4. Stray Kids Moves Down One Position
Stray Kids fell from third place in October to fourth place in November.
Its brand reputation score also decreased by 16.74%.
5. BIGBANG Remains in the Top Five
BIGBANG secured fifth place despite a 21.90% monthly decline in its index.
Its presence highlights the lasting recognition of veteran K-pop artists.
6. Established and Newer Groups Share the Top 30
The ranking includes groups from different generations.
Veteran acts such as Shinhwa, TVXQ, Super Junior, and 2PM appear alongside younger groups such as CORTIS, TWS, RIIZE, and KickFlip.
This creates a diverse picture of the current K-pop industry.
October vs. November 2026: What Changed?
Comparing monthly rankings helps readers understand which groups maintained their positions and which experienced changes.
The following table compares the top five positions.
| Group | October Rank | November Rank | November Score |
|---|---|---|---|
| BTS | 1 | 1 | 7,637,748 |
| ATEEZ | 2 | 2 | 4,220,430 |
| CORTIS | 6 | 3 | 3,096,515 |
| Stray Kids | 3 | 4 | 2,726,772 |
| BIGBANG | 4 | 5 | 2,492,966 |
The comparison reveals that BTS and ATEEZ maintained their positions.
CORTIS delivered the biggest ranking improvement among these five groups, moving from sixth to third.
Stray Kids and BIGBANG moved down by one position each.
However, a change in ranking doesn’t necessarily mean that a group’s overall popularity has increased or decreased. It reflects its relative position in the specific monthly analysis.
Why Are K-pop Brand Reputation Rankings Important?
Brand reputation rankings have become an interesting part of the Korean entertainment industry.
They provide a monthly snapshot of how boy groups are performing in terms of public attention, media exposure, and online engagement.
However, these rankings shouldn’t be confused with music chart positions.
Brand Reputation vs. Music Chart Rankings
There are several different ways to measure a K-pop group’s popularity.
| Measurement | What It Shows |
|---|---|
| Brand reputation | Public attention and brand-related engagement |
| Album sales | Physical album purchases |
| Music charts | Song performance and streaming activity |
| YouTube views | Video audience activity |
| Concert attendance | Live event participation |
| Social media followers | Size of an online audience |
A group can rank highly in brand reputation without necessarily leading every music chart.
Similarly, an artist with strong album sales might not hold the same position in the monthly brand reputation rankings.
Each measurement provides a different perspective.
The Role of International Fandoms
International fandoms play an important role in the global success of K-pop.
Fans from different countries participate in online discussions, watch performances, follow official announcements, and support their favourite artists.
Groups such as BTS, ATEEZ, Stray Kids, SEVENTEEN, and ENHYPEN have developed strong international audiences.
Their popularity also helps Korean music reach new markets.
At the same time, younger acts such as CORTIS, TWS, and KickFlip are building their own audiences.
This competition keeps the K-pop industry exciting.
What Can We Expect From the December 2026 Rankings?
The November results have created several interesting questions for the next monthly announcement.
Will BTS continue its first-place position? Can ATEEZ maintain its impressive growth? Will CORTIS remain among the top three?
These are some of the biggest questions K-pop fans may be following.
Several groups outside the top five could also attract more attention through upcoming music releases, performances, announcements, and promotional activities.
However, it’s too early to predict the December ranking.
The next results will depend on the data collected during the relevant research period.
For now, BTS, ATEEZ, and CORTIS have secured the three leading positions in November.
Frequently Asked Questions (FAQs)
1. Who ranked No. 1 in the November 2026 boy group brand reputation rankings?
BTS ranked No. 1 in November 2026 with a brand reputation index of 7,637,748.
2. Which group ranked second in November 2026?
ATEEZ secured second place with 4,220,430 points. The group also recorded a 15.22% increase compared with October.
3. Which K-pop boy group ranked third in November 2026?
CORTIS ranked third with a brand reputation index of 3,096,515, marking a 13.53% monthly increase.
4. What was Stray Kids’ position in the November rankings?
Stray Kids secured fourth place with 2,726,772 points. The group moved down one position compared with October.
5. Did BIGBANG make the November 2026 top five?
Yes. BIGBANG ranked fifth with a brand reputation index of 2,492,966.
6. How many boy groups were included in the November rankings?
The published list featured 30 K-pop boy groups, including BTS, ATEEZ, CORTIS, Stray Kids, BIGBANG, EXO, ENHYPEN, and SEVENTEEN.
7. Who announces the Korean boy group brand reputation rankings?
The Korean Business Research Institute releases the monthly brand reputation analysis. Its findings are reported by Korean entertainment and news publications.
8. What factors are considered in boy group brand reputation rankings?
The analysis considers consumer participation, media coverage, communication, and community indexes.
9. When were the November 2026 rankings announced?
The November 2026 boy group brand reputation rankings were announced on November 7, 2026.
10. Does brand reputation ranking mean a group is the most popular K-pop group?
Not necessarily. Brand reputation rankings measure specific brand-related indicators. They aren’t a complete measurement of worldwide popularity, album sales, streaming performance, or musical success.
Conclusion: BTS Leads November 2026 Boy Group Brand Reputation Rankings
The November 2026 Boy Group Brand Reputation Rankings delivered another exciting update for K-pop fans.
BTS maintained its position at No. 1 with 7,637,748 points, while ATEEZ secured second place after an impressive monthly increase. CORTIS also attracted attention by claiming third place with a 13.53% rise in its index.
Stray Kids and BIGBANG completed the top five, while EXO, ENHYPEN, SEVENTEEN, TWS, and NCT secured positions in the top ten.
The remaining rankings featured a diverse collection of established groups and newer acts.
Overall, the results highlight the continued influence of established K-pop artists and the growing visibility of younger groups.
Fans will now be watching to see whether BTS can maintain its leadership and whether ATEEZ and CORTIS can continue their strong performances in December.
Which K-pop boy group is your favourite this month? Share your thoughts in the comments!
More Info About Kpopbio
