S.Coups Profile 2026: Bio, Age, Net Worth, Career & Interesting Facts
Choi Seungcheol, known worldwide as S.Coups, is the cornerstone of SEVENTEEN-the group’s leader, the head of its hip-hop team, and one of K-pop’s most respected figures.Born in Daegu on August 8, 1995, S.Coups has guided SEVENTEEN from their pre-debut days to global superstardom. With a training period of six years-the longest among SEVENTEEN members-his journey is one of patience, resilience, and unwavering dedication.
By 2026, S.Coups has expanded his influence far beyond music. He is a global ambassador for luxury fashion house BOSS, a devoted philanthropist, and an artist who continues to evolve through sub-unit projects like CxM with Mingyu.This comprehensive biography covers everything from his early life and career milestones to his personal interests, charitable work, and what makes him one of K-pop’s most compelling leaders.
Quick Info
| Quick Fact | Details |
|---|---|
| Stage Name | S.Coups (에스쿱스) |
| Birth Name | Choi Seungcheol (최승철) |
| Born | August 8, 1995 |
| Age (2026) | 31 |
| Birthplace | Daegu, South Korea |
| Height | 178 cm (5’10”) |
| Zodiac Sign | Leo |
| Occupation | Rapper, Singer, Songwriter |
| Group | SEVENTEEN |
| Position | Leader, Hip-Hop Team Leader, Main Rapper |
| Agency | Pledis Entertainment |
| Training Period | 6 years |
| Education | School of Performing Arts Seoul (2014) |
Table of Contents
Early Life & Family
S.Coups was born on August 8, 1995, in Sangin-dong, Dalseo-gu, Daegu, South Korea.He is the second of two children, with an older brother named Seungmin, born in 1993.Despite being the leader of a 13-member group, S.Coups is actually the youngest in his own family-a fact that often surprises fans.
He attended Daegu Sang-In Elementary School and Sang-in Middle School before transferring to the School of Performing Arts Seoul, where he graduated in 2014.His discovery by Pledis Entertainment happened quite by chance: while in the 8th grade, he skipped soccer practice and was spotted outside his school by a Pledis staff member.That spontaneous moment set the course for his future in K-pop.
Career
Trainee Days & Pre-Debut
S.Coups joined Pledis Entertainment in 2010 and trained for six years-the longest training period of any SEVENTEEN member.He was originally slated to debut in several projects before SEVENTEEN came together, including a planned boy group that never materialized.These false starts tested his patience, but they also forged the resilience that would define his leadership.
SEVENTEEN Debut & Rise to Stardom
SEVENTEEN officially debuted on May 26, 2015, with S.Coups as the group’s leader and the leader of the hip-hop team.From the beginning, he took on the weight of guiding 12 other members-a responsibility he has carried with remarkable grace. Known for his grounded presence and protective nature, S.Coups has been at the center of SEVENTEEN’s success since the very beginning.
Over the years, SEVENTEEN has grown into one of the world’s biggest K-pop acts. In 2026, the group continues to dominate, holding massive fan meetings like ‘2026 SVT 10TH FAN MEETING’ at Incheon Asiad Main Stadium and concluding world tours with encore concerts.
CxM Sub-Unit
In 2025, S.Coups debuted in a special sub-unit with fellow member Mingyu called CxM.The duo released their first mini-album 「HYPE VIBES」 and embarked on the ‘Double Up’ concert tour, performing in Japan, Busan, and Kaohsiung throughout 2026.The sub-unit showcases a different side of S.Coups’ artistry, blending his rap prowess with a more mature, sophisticated sound.
Songwriting & Musical Contributions
Beyond performing, S.Coups is an active songwriter and composer.He has contributed lyrics and composition to numerous SEVENTEEN tracks, particularly within the hip-hop team’s discography. His involvement in the creative process reflects his deep investment in the group’s musical direction.
Military Service Status
In a significant development for his career, S.Coups received a Level 5 exemption from mandatory military service following knee surgery.According to Pledis Entertainment, this exemption means he is fully exempt from conscription unless South Korea enters a state of war.This allows him to continue his activities with SEVENTEEN and CxM without interruption.
Net Worth (2026)
While S.Coups’ exact net worth is not publicly disclosed, estimates place it in the range of $5–8 million USD on 2026. His income derives from multiple streams: SEVENTEEN’s album sales, world tours, merchandise, brand endorsements (notably BOSS), songwriting royalties, and sub-unit activities with CxM. As the leader of one of K-pop’s most successful groups and a global brand ambassador, his financial standing continues to grow.
Fitness & Workout Routine
S.Coups takes his fitness seriously, and his dedication shows. He follows a structured workout routine that mixes weight training with strength training across six days a week.His exercise regimen includes push-ups, pull-ups, bench presses, dumbbell flyes, lat pulldowns, squats, jump squats, and stiff-leg deadlifts.
His strength numbers are impressive. S.Coups has bench pressed up to 110 kg without assistance and can deadlift up to 140 kg while prioritizing safety over sheer power.He emphasizes injury prevention in his training, focusing more on proper form and safety than on showcasing strength.This practical approach reflects his maturity as both an artist and an athlete.
Diet Plan
S.Coups has not publicly detailed a specific diet plan. Like many K-pop idols, he likely follows a balanced diet to maintain his physique and energy levels for demanding performance schedules. However, he has shared his love for Korean comfort foods, particularly kimchi stew and pork cutlets.His diet preferences remain a private matter, with no confirmed public information available.
Skincare
S.Coups is known for his clear, healthy skin, though he has not publicly shared a detailed skincare routine. Like many SEVENTEEN members, he likely maintains a simple but consistent regimen. No verified information about specific products or routines is publicly available.
Daily Routine
S.Coups’ daily routine revolves around SEVENTEEN’s demanding schedule-rehearsals, recording sessions, variety show appearances, concerts, and fan meetings. When not working, he enjoys quieter activities: playing PC games (often with fellow member Wonwoo), reading, exercising, and spending time with his dog Kkuma.He also frequently shares meals and drinks with members, especially Jeonghan.
Airport Fashion
S.Coups has become a style icon, consistently turning heads at airports worldwide. His fashion sense blends classic streetwear with sophisticated, mature elements.
For a flight to Paris in May 2026, he opted for a dandy look: a blue shirt paired with gray pants and a black tie, creating a sophisticated, gentlemanly atmosphere.Earlier that year, departing for Milan, he wore a classic black leather jacket with a fitted cut, a plain white top, and loose-fitting white pants-a masculine, clean look.
His signature style often leans toward monochrome palettes. He has been spotted in black-and-white outfits that give a mysterious yet comfortable impression, with classic streetwear elements like loose silhouettes and thick cotton fabrics.For colder travel, he favors oversized utilitarian jackets with fur-lined hoodies, maintaining a calm and mature aesthetic in neutral tones.
Favorite Brands & Luxury Partnerships
S.Coups’ most significant brand affiliation is with BOSS, the German luxury fashion house. In April 2025, he was officially named a global brand ambassador, joining an elite lineup of international figures.His partnership with BOSS represents a strategic blend of K-pop influence and luxury fashion.
He has represented BOSS at major events including the 2025 Met Gala, where he made his debut in a custom BOSS ensemble.He also graced the cover of Esquire as part of his ambassadorial duties.He has attended Paris Fashion Week for both BOSS and Loewe, making strong style impressions each time.
One of his favorite accessory brands is Chrome Hearts. He has been spotted wearing their optical gold-plated rimless glasses.
Luxury Watches
S.Coups has not publicly confirmed specific luxury watch brands he owns or prefers. Given his status as a BOSS ambassador and his refined fashion sense, he likely has a curated collection, but no verified details are available.
Car Collection
S.Coups has not publicly discussed or confirmed owning any vehicles. Information about his car collection, if any, remains private.
House
Details about S.Coups’ residence are not publicly available. Like many celebrities, he maintains privacy regarding his living situation. He is known to live in South Korea, likely in the Seoul metropolitan area given his work commitments.
Tattoos
S.Coups is one of the most tattooed members of SEVENTEEN, with multiple meaningful designs.
His most significant tattoo is on his neck/back area, featuring:
- An olive tree – representing May 26, SEVENTEEN’s debut date, as the olive tree is the birth flower for that day
- The album name – “Journey of Youth” (J.O.Y.)
- “CARAT” – SEVENTEEN’s fandom name
He also has tattoos on his knuckles spelling out SEVENTEEN’s debut day in Roman numerals (5/26).Earlier tattoos included a pyramid and a diamond on his neck, symbolizing SEVENTEEN.
In a video call with a fan, S.Coups confirmed he has two additional tattoos beyond those already visible.Each design carries deep personal meaning tied to his journey with SEVENTEEN and his gratitude toward fans.
Phone & Gadgets
S.Coups has not publicly specified which phone or gadgets he uses. He is occasionally seen with the latest smartphone models during behind-the-scenes content, but no confirmed details about his personal tech preferences are available.
Pets: Kkuma
S.Coups is a devoted dog dad to Kkuma, a silver poodle (described by some sources as a Maltese-type or Coton de Tulear).He adopted Kkuma in 2020 and has been completely crazy about her ever since.
Kkuma frequently appears on his social media and is beloved by CARATs.S.Coups treats her like his own daughter and has even created an Instagram account for her.Kkuma has been a major source of comfort and strength for him, particularly during times when he stepped back to focus on his mental health.
His love for animals extends beyond Kkuma. He has donated significant amounts to animal welfare organizations, as detailed in the charity section below.
Hobbies & Interests
S.Coups enjoys a variety of activities outside of music:
- Gaming – He frequently plays PC games, often with Wonwoo.
- Reading – Books are one of his longtime hobbies.
- Exercise – He maintains a rigorous fitness routine.
- Sports – He is known for his athleticism and competitive spirit.
- Music reflection – He enjoys quietly reflecting on music and group activities.
- Composing – He actively participates in music creation.
His favorite color is red, he favors the number 8 (his birthday), and his favorite music genre is rap and hip-hop.He has cited Big Bang’s Taeyang and actor/singer Seol Kyung Goo as artists he admires.
Charity & Philanthropy
S.Coups is one of K-pop’s most charitable idols, with a consistent record of generous donations:
- August 8, 2025 (30th Birthday) – Donated 50 million KRW (approximately $36,160) to the Community Chest of Korea to support children from low-income families, particularly those at risk of missing meals during summer holidays.This donation made him the 3,710th member of the Honor Society, a group of donors who have contributed over 100 million KRW or pledged to do so within five years.
- August 8, 2024 (29th Birthday) – Donated 30 million KRW ($21,809) to Weact, an animal rights organization.
- February 2023 – Donated 20 million KRW to the Korea Disaster Relief Association for earthquake relief in Turkey and Syria.
- Ongoing – He has also donated to the animal protection organization “Angels’ Nest” and participated in charitable projects providing goats to children in Tanzania.
S.Coups’ philanthropy reflects his caring nature and his commitment to giving back-whether to children in need, animals, or communities affected by disaster.
Interesting Facts
- Longest training period – S.Coups trained for six years, the longest of any SEVENTEEN member.
- Only child with an older brother – He is the only SEVENTEEN member who does not have a younger sibling.
- Born in Daegu – He is the only SEVENTEEN member born in Daegu.
- Stage name meaning – “S” comes from his birth name Seungcheol, and “Coups” refers to “coup d’état.”
- Easily startled – Despite his tough leader image, he is known to be one of the most sensitive and easily startled members.
- Nicknames – He is affectionately called “Cherry” by fans, inspired by his stage name’s resemblance to the word “coups” (pronounced similarly to “coup” in Korean).
- Honor Society member – He joined the Community Chest of Korea’s Honor Society in 2025.
- BOSS global ambassador – He was appointed in April 2025, joining an elite roster of international ambassadors.
- Met Gala debut – He attended the 2025 Met Gala in a custom BOSS ensemble.
- Military exemption – He received a Level 5 exemption from mandatory military service following knee surgery.
Timeline
| Year | Milestone |
|---|---|
| 1995 | Born August 8 in Daegu, South Korea |
| 2010 | Joins Pledis Entertainment as a trainee |
| 2014 | Graduates from School of Performing Arts Seoul |
| 2015 | Debuts as SEVENTEEN’s leader and hip-hop team leader (May 26) |
| 2020 | Adopts pet dog Kkuma |
| 2022 | Reveals tattoos (olive tree, album name, CARAT) |
| 2023 | Donates 20M KRW to Turkey-Syria earthquake relief |
| 2024 | Donates 30M KRW to animal rights organization Weact |
| 2025 | Appointed BOSS global ambassador; debuts CxM with Mingyu; attends Met Gala; donates 50M KRW on birthday; joins Honor Society |
| 2026 | Active with SEVENTEEN 10th fan meeting, CxM ‘Double Up’ tour; receives military exemption |
FAQs
Q1: How old is S.Coups in 2026?
S.Coups turns 31 in 2026. He was born on August 8, 1995.
Q2: What is S.Coups’ real name?
His real name is Choi Seungcheol (최승철).
Q3: When is S.Coups’ birthday?
His birthday is August 8, 1995.
Q4: What is S.Coups’ net worth?
While not publicly confirmed, estimates place his net worth between $5–8 million USD in 2026, derived from SEVENTEEN activities, brand endorsements, and songwriting.
Q5: What is S.Coups’ position in SEVENTEEN?
He is the leader of SEVENTEEN, the leader of the hip-hop team, and a main rapper.
Q6: Does S.Coups have tattoos?
Yes, he has multiple tattoos including an olive tree, the album name “Journey of Youth,” “CARAT,” and Roman numerals representing SEVENTEEN’s debut date (5/26).
Q7: Does S.Coups have a pet?
Yes, he has a dog named Kkuma, a silver poodle (or Maltese-type/Coton de Tulear).
Q8: Is S.Coups in the military?
No, he received a Level 5 exemption from mandatory military service following knee surgery.
Q9: What brand is S.Coups an ambassador for?
He is a global brand ambassador for BOSS (Hugo Boss), appointed in April 2025.
Q10: What is CxM?
CxM is a sub-unit formed by S.Coups and Mingyu in 2025. They released a mini-album and toured in 2026.
Q11: Where was S.Coups born?
He was born in Daegu, South Korea.
Q12: How long did S.Coups train before debut?
He trained for six years-the longest among SEVENTEEN members.
Q13: What are S.Coups’ hobbies?
He enjoys gaming (often with Wonwoo), reading, exercising, and spending time with Kkuma.
Q14: Does S.Coups donate to charity?
Yes, he has donated millions of won to children’s welfare, animal rights organizations, and disaster relief. He joined the Honor Society in 2025.
Q15: What is S.Coups’ height?
He is approximately 178 cm (5’10”).
Q16: What does S.Coups’ stage name mean?
“S” comes from his name Seungcheol, and “Coups” refers to “coup d’état.”
Q17: What is S.Coups’ zodiac sign?
His zodiac sign is Leo.
Q18: What music does S.Coups like?
He enjoys rap and hip-hop and has cited Big Bang’s Taeyang as an artist he admires.
Q19: Has S.Coups attended the Met Gala?
Yes, he made his Met Gala debut in 2025 wearing a custom BOSS ensemble.
Q20: What is S.Coups’ favorite number and color?
His favorite number is 8 (his birthday) and his favorite color is red.
Conclusion
S.Coups (Choi Seungcheol) has evolved from a trainee who waited six years for his debut into one of K-pop’s most respected leaders. As the anchor of SEVENTEEN, he has guided the group through every stage of their journey while building his own identity as a rapper, songwriter, fashion icon, and philanthropist.
His 2026 status reflects a career at its peak: global brand ambassador for BOSS, leader of a massively successful group, sub-unit artist with CxM, and a consistent force for good through his charitable work. Yet beneath the achievements lies the same person fans have always known-someone who treasures his members, adores his dog Kkuma, and remains deeply grateful to CARATs.
At 31, S.Coups shows no signs of slowing down. With SEVENTEEN’s continued dominance, new musical projects, and his growing influence in fashion and philanthropy, his story is far from complete. For K-pop fans and casual observers alike, S.Coups exemplifies what it means to lead with strength, vulnerability, and unwavering dedication.
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